India market promises to be huge as billion dollar NuSkin Enterprises enters in late 2008.  Focusing on anti-aging, this 23 year old, publicly traded company (NUS/NYSE) has a 5A1 Dun & Bradstreet rating and a presence in 48 countries.

Well established as a skin care company, NSE has successfully added a health/nutrition component in its Pharmanex division.   Following its principle of “All of the Good, None of the Bad”, NSE puts $1 million in research behind the launch of each product.    The company has 150 full time research scientists in 13 scientific disciplines as well as affiliations with major medical universities throughout the world.

The Asia market is especially strong.    NSE entered Japan in 1992, and that market immediately exploded, quickly eclipsing the market in the mother country, the USA.    Growing steadily in Asia, the company soon expanded to Korea, Thailand, Taiwan, Hong Kong, Brunei, Singapore, Malaysia, and the People’s Republic of China.   India is projected to be stronger and bigger than any of these countries/markets.

“Beauty from the outside in and from the inside out” puts this giant squarely in front of the baby boomers worldwide, who, for the first time in history, are all in the same interest group.   When they were two and twenty, do you imagine the baby boomers had the same interests?   Of course not.    But, now that they are 43 through 61, they are demanding their right to remain young and vital, dancing and bunjee-jumping into their golden years, prolonging that fun and vitality as long as possible.   And, they are changing the face of “retirement” and “aging”.

New technologies are driving the growth in the US right now, which is at present at double digit month over month growth for the last 90 days.   The strongest of these technologies is the galvanic spa.   For the first time, NuSkin offers a patented microchip in a hand held lightweight device that makes available a technology hitherto available only in expensive salons.   Before, a galvanic treatment cost about $150 in a high end salon.   With recommended treatments scheduled at twice a week, few women had the time or the money to follow such a regimen.   (Sophia Loren did have both.   She has been doing just that for the last fifty years, twice a week.   Look at her at 73)   Now it is available in a device that is predicted to become as common as the electric toothbrush, in the bathroom of everyone.   And, NuSkin offers the treatments at $6 per session, after the purchase of the original device (a few hundred dollars).   Quite a difference for most people.   This  “wrinkle iron” can reduce the effects of aging by 10 years in 10 minutes.   Doubt it?   Want to try it?   It is guaranteed.

In the area of health, another technology reads the antioxidant score of each of us by focusing a low level blue laser beam on the palm of the hand.   NSE now has more data on antioxidants than even the National Institute of Health.   Once again, you are guaranteed.   Try the company’s high end supplements for 60 days, get scanned again.   If you do not improve your score, you will be refunded 100%.

There are more technologies available to measure the effectiveness of your health and skin care regimens.    Watch this spot to learn more.

Contact: Dorothy Manning, dorothymanning@mynuskin.com; 617-929-1065

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