Lakshmi Narayan and Maianna von Hippel may
be described as 'socially conscious entrepreneurs'. They are the
co-founders of Village India Arts, Inc founded in 2005 to introduce
beautifully hand-embroidered textile articles made by a collective of
Lambani tribal women artisans in Southern India
to the global marketplace. Lakshmi Narayan is a textile artist who was
a design and project consultant for the Collective for ten years before
she moved to the US.
She maintains her connection to the Collective and continues her design
consultation and support of the artisans, their textiles, and their
culture. Maianna von Hippel, worked for many years as a social
worker and advocate for women and children, and a community organizer,
and brings these experiences to the company as well as her skill as a
writer.
When I meet them at Maianna’s home in Cambridge,
I am greeted with a riot of amazing colors and eye catching products
that range from floor cushions, belts, scarves, spectacle cases,
mirrored caps and credit card cases. It is an astonishing variety of
work that is being prepared for an upcoming cultural revival show in Cambridge.
They hope to showcase these intricate and exquisite designs to the
visitors and sell these goods that will help not only their business
but also the cause of the girl child of the Lambani tribal group.
Mainaana tells me that her research into the Lambani tribe has revealed
so many aspects of the lives. For instance the women designed these
patterns to traditionally decorate the articles for a Lambani’s
girl-child’s dowry. Adds Lakshmi,†The mirrored front panels that are
sewn on the shoulders or sleeves of the blouses on the Lambanis’ women
indicated their married status†Maianna also traces their history to
the nomadic salt carriers or gypsies that were left without work once
the trains came to India. However the local maharajah family started a
collective and helped to revive the art. Lakshmi worked with the
collective for years before she moved to the US and as a textile designer decided to keep her connection through Village India Arts, Inc.
After much thought they contacted the administrator of a local
residential school with a reputation for academic excellence to inquire
about the tuition cost to enroll artisans' daughters as day students.
The administrator agreed to support the cause and the total tuition
cost per day student is $2000 for twelve years of education. In order
to address this need, Lakshmi and Maianna have introduced a new product
- custom-made large wall panels. These superbly designed wall panels
can adorn and highlight any wall space as a centerpiece. Lakshmi says
that they are all custom designed to suit the customer. “We meet with
the customer, discuss backgrounds, design a pattern and get their
approval. We then communicate their needs via email and phone calls to
the person at the collective in Sandur and it does work well. As to the
quality of the product we stand by that. We
also provide the customer with a framed photo of the Lambani women
artisans and a photo of the child who will receive the tuition grant to
attend the Sandur Schoolâ€.
They hope that corporations and museums will support this panel
project. Some of their other products are already displayed at the Peabody Museum.
Maianna
hopes that they can take advantage of the current explosion of
Information Technology development that is leading the Indian economy.
"We feel that it is important that the artisans working in traditional
crafts remain a viable and vibrant sector of the culture in modern Indiaâ€.
We believe in the product and the cause"The company is a member of the
Fair Trade Corporation and have a partnership with a non profit group
Volunteers In Service To Education In India (VSEI), which is a charity
authorized by the United States Internal Revenue Service to accept tax
deductible donations. VSEI is located in the United States and has been supporting education projects in India since 1968.