The Tulsi wedding signifies the end of the monsoon and the beginning of the wedding season in Hinduism.

The marriage of Tulsi with Vishnu/Krishna resembles the traditional Hindu wedding. The marriage ceremony is conducted at homes and at temples where a fast is observed on the Tulsi Vivah day until evening when the ceremony begins. A mandap (marriage booth) is built around the courtyard of the house where the Tulsi plant is usually planted in centre of the courtyard in a brick plaster called the Tulsi vrindavana. It is believed that the soul of Vrinda resides in the plant at night and leaves in the morning. The bride Tulsi is clothed with a sari and ornaments including earrings and necklaces. A human paper face with a bindi and nose-ring may be attached to Tulsi. The groom is a brass image or picture of Vishnu or Krishna or sometimes Balarama or more frequently the Shaligram stone - the symbol of Vishnu. The image is clothed in a dhoti. Both Vishnu and Tulsi are bathed and decorated with flowers and garlands before the wedding. The couple is linked with a cotton thread (mala) in the ceremony.